In April 2019, AWHHE conducted Knowledge, Attitudes and Practices (KAP) Baseline Study in 10 most vulnerable communities of Ararat and Armavir provinces of Armenia (in the Ararat Valley), which were identified in consultation with the provinces Governors’ offices. The objective of the baseline KAP study was to collect baseline data on awareness in issues related to water scarcity and hygiene in 10 target communities (5 in Ararat and 5 in Armavir provinces). The collected information was used to develop the project’s information campaign strategy and communication messaging for the identified target groups.